MORE ABOUT US

“The role of the artist is to make the revolution irresistible.”

-Toni Cade Bambara

Vital Vida Vendors is a radical retail platform founded by Ana Garcia: a Mexican Chingona immigrant, educator-turned-entrepreneur, and unapologetic truth-teller. After a decade in higher education witnessing systems that exploit and exhaust, Ana built this space to reclaim her creative voice, uplift community power, and redistribute visibility and resources to artists and activists whose labor fuels our collective liberation.

Based in Southern California (on unceded Chumash land), Ana runs Vital Vida Vendors alongside her partner and two rescue pitties. Every design, every drop, and every decision is made with intention of centering culture, resistance, and joy.

This space also shares vetted recommendations for people-powered products Ana personally uses- from small businesses that strive for safety, sustainability, and social impact. We believe there’s no ethical consumption under capitalism, but we still do our best to move money toward companies aligned with care, dignity, and the common good.

This isn’t just a shop. It’s a channel for creativity, resistance, and collective reimagining.