Vital Vida Vendors is a radical retail collective flipping capitalism on its head by using fashion to fund the frontline. We amplify artists' and activists' voices, especially wom*n, queer folx, and Black, Indigenous, and other bodies of culture, whose labor fuels movements and is often exploited, erased and undervalued.

We give at least 10% of our profits to grassroots organizations who are mobilizing communities to resist attacks on our human and civil rights.